Together with Carlsberg we created an online interactive music video experience for DJ Axwell’s (part of former trio Swedish House Maffia) new track “Center of the Universe”. I was asked to create a visual backdrop for the recordings of the actual party to be featured in the video, a dream come true (!) and great challenge due to tight deadlines. In 24h I created one longer and one shorter and more intense version to be used during the shoot. In the end I concluded that the simplified workflow I used helped a lot to achieve a high visual level and to keep the workload at a constant tempo. Rendering 3D takes time and on a tight schedule you need to be smart on how to keep the amount of hours down!
I was also involved in the initial part of the project, pitching in different takes on the concept, working on early versions of the script and creating a lot of material for client presentations. I feel proud about the result!
I created two versions of the visuals, one longer and one shorter and more intense. Here’s the lengthier one! Music by Abfahrt Hinwil – Radiowellen (itunes.apple.com/se/album/radiowellen/id304374891?i=304374948&l=en)
Screens from the working file, I basically just drew a lengthy spline and placed mograph objects along it to in the end animate a rotating camera, travelling from start to end of the spline:
Stills from the interactive music video:
And oh, hey, he liked the work I did so much that he used the visuals for his show during Summerburst this year! Without asking ;)