Redesigning the ReBrick platform -a home for fans to converse about fantastic LEGO creations.

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Role: Art Director

Involvement: Concepting, Art Direction, Design and Animation.

"LEGO creations by users for users. In one place. Collected by you."

North Kingdom helped LEGO with a complete redesign of their ReBrick platform, a place for fans link and converse about builds from the community. In an extensive design process and a close collaboration with the fan community, we redesigned the complete platform in a way that was anchored in the community itself.

I played a leading part in project, both art directing the look and feel as well as setting up and handling workshops with both the client and the fans.

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At an early stage we went with the conclusion that people's core visual relationship to LEGO is the concept of stacked bricks and the bricks’ proportions, to further ask ourselves -how can we utilise this in the design? It sparked the start of an interesting journey towards finding (somewhat!) accurate- and applicable solutions for implementing this into the design.

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