Together with Carlsberg, North Kingdom created an online interactive music video experience for DJ Axwell's (part of former trio Swedish House Maffia) new track "Center of the Universe".
I was asked to create a visual backdrop for the recordings of the actual party to be featured in the video, a dream come true (!) and great challenge due to tight deadlines. In 24h I created one longer and one shorter and more intense version to be used during the shoot. In the end I concluded that the simplified workflow I used helped a lot to achieve a high visual level and to keep the workload at a constant tempo. Rendering 3D takes time and on a tight schedule you need to be smart on how to keep the amount of hours down!
Here's a case video, summarizing the whole campaign:
Screens from the working file, I basically just drew a lengthy spline and placed mograph objects along it to in the end animate a rotating camera, travelling from start to end of the spline: