THEROGER.COM
ON / NORTH KINGDOM
We built an online home for sneaker and lifestyle brand The Roger. The custom created infinite grid acts as a clubhouse, playground and virtual showroom -scratching the curioisty of hardcore fans and new customers alike.
ROLE: CREATIVE DIRECTOR
LINK: THEROGER.COM
Our intention was to give the client a framework in which they could promote any type of new content in an innovative and appealing way. By using it to host competitions we closed the circle and delivered a multi-faceted brand communication tool, activating the fashion community through exploration mechanics while creating a smile on their lips.
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