THEROGER.COM

ON / NORTH KINGDOM

We built an online home for sneaker and lifestyle brand The Roger. The custom created infinite grid acts as a clubhouse, playground and virtual showroom -scratching the curioisty of hardcore fans and new customers alike.

ROLE: CREATIVE DIRECTOR
LINK: THEROGER.COM

Our intention was to give the client a framework in which they could promote any type of new content in an innovative and appealing way. By using it to host competitions we closed the circle and delivered a multi-faceted brand communication tool, activating the fashion community through exploration mechanics while creating a smile on their lips.